The day has finally come! Complaints about "too much email" have surpassed complaints about "too much paper". For as long as I can remember in this business, "quit killing me with paper!" has been the the number one complaint coming from title company customers. It's no wonder, considering that there are subdivisions in our local market with CC&R's approaching a thousand pages! Until email delivery of title documents is clearly seen as "legal delivery" these cries for being "green" are sure to continue.
The term eGreen was our attempt in coming up with a term that stands for email conservation. There was a day when The Talon Group practically stood alone in emailing current transaction status and custom reports to all real estate professionals involved with the deal. Now just about every corner of our industry is using email to inform and market their features. Here's a scary thought, imagine when politicians start robo-email campaigns to supplement their robo-calls...
What is Talon doing to reduce email?
We're not going to recycle them if that's what you were thinking. Instead, we will start by consolidating our Weekly Escrow Report onto one merged email. This alone reduces email emissions down from 2,009 to just 374 at the date this post was written. We'll continue look at other email friendly approaches as we examine our other status communications.
Subscription Manager is another tool The Talon Group is deploying to help strengthen your e-zone layer. When you see the words Subscription Management at the bottom of our reports, simply click the link and choose which emails you would care not to receive. You'll even have options to receive your emails in text rather than HTML! If you prefer to review these reports over your smart phone, you might want to check out this option. You can always change back if you don't like it.
Sorry for the long post but I believe this one is worth your time! We will continue to explore other avenues that will help ALL of us be more efficient.
