With all the blinking real estate ads, IDX's, and annoying pop-ups polluting the on-line experience, it's tougher than ever for home buyers to concentrate on any one home. Savvy home sellers are now seeing the value in having a single website created for marketing the features of their home...and only their home.
Working with as many real estate professionals as we do, we often hear it requires a team effort of both the seller and listing broker to gain maximum exposure in today's challenging market. Single listing websites afford sellers and brokers an opportunity to share a link to the property (without a barrage of competing listings & search tools) with all friends and followers through social media and email.
The Talon Group has a vested interest in helping our clients gain an upper hand in marketing their homes. Therefore, we developed a single listing website solution that incorporates superior features for presenting and sharing a seller's home on-line.
- One year registration of URL customized to fit the home's specific marketing scheme.
- Video slide shows using both YouTube and Viddler for maximum web search presence.
- Optimized for sharing on Facebook and creating a Fan Page.
- "Share buttons" for Google+ and twitter also integrated on listing site.
- Walk Around Jack - popular feature of Google's street view for blog posts.
- Walk Score plugin - another great feature for presenting the neighborhood to perspective buyers.
- Mortgage calculator and interest rate tables that highlight today's high affordability.
- Ability to advertise Open House dates.
- Lead generating "calls to action" placed on site to engage with potential buyers.
- Syndication of custom website listing to major real estate sites.
- Custom sign-rider displaying the URL and QR code for traffic walking by your home.
- Correct use of "key words" or metatags to drive the home's site up in the search engines.
If it's not enough these days to simply display your home in the market at "eye level" hoping that a potential buyer notices, try walking your home around the virtual market place by sharing your home's custom website! Click here to view an example of Talon's new listing website
